PLANEX TERRA
Design writing, branding and building the foundation for a fictional futuristic space agency.
Objective:
Create and develop a fictional brand from scratch and design the personality, archetype and visual elements.
Solution:
Inspired by the tv series “The Expanse”, where they discover a new habitable planet similar to Earth. Inspired by this I decided to create the brand for an agency that specializes on Exploration and Terraforming of planets, this is how PLANEX TERRA comes to life, My goal for the brand was to encourage and support people to start a new life in a distant planet and because of this the brand needs to connect and understand people and their needs, contrast to other space agencies like NASA or SpaceX that focuses more on the scientific part, another goal of the assignment was to create a brochure booklet showing people the goal of the brand and what we do to support the community.
Client:
School assignment for George Brown College, Toronto, ON, Canada
